Some notes on the new look of The Hermitage Hotel and Capitol Grille website
Nashville’s Hermitage Hotel, the city’s 100-year-old hotel, has teamed up with another of the city’s oldest institutions to create something new – a fresh look for the hotel’s brand.
Hatch Show Print, known for providing bold, colorful graphics, originally created posters for vaudeville, circus and minstrel shows. Later, the company began to create posters for legendary music greats such as Johnny Cash, Hank Williams and Elvis Presley. One of the country’s oldest working letterpress shops, Hatch Show Prints are instantly recognizable.
Hatch Show Print, a letterpress in Nashville since 1879, created original artwork that will be featured on The Hermitage Hotel’s website and printed collateral, including letterhead, note cards and business cards. Additionally, the hotel’s restaurant, The Capitol Grille, already features the new designs on their menus, and will incorporate them into the website designs the restaurant’s décor.
Graphic designer Bob Delevante, who works closely with Hatch Show Prints, led the design efforts. Delevante originally came to Nashville with his brother for a music career but soon discovered a love for photography and art. The musician/artist in him also had an affinity for the elegant craftsmanship of the Hatch Show Print.
“If you follow music, art and the culture of the American South, then you are probably familiar with the iconic look of Hatch Show Print’s work,” said Janet Kurtz, director of sales and marketing for the hotel. “The driving force behind everything that we do is preservation and as Nashville’s most notable historic hotel, working with Hatch Show Print for this redesign was a natural fit.”